Body Positive Christmas Campaign Launched

In a progression from their Empowering Every Curve campaign, the UK’s leading lingerie brand, Boux Avenue continues to empower women everywhere with the launch of Loving You For You. Their latest campaign showcases the same products on different body shapes to highlight how different we all are, but how fabulous we all are! Different curves, different shapes, different styles, all celebrating you for being you.

Inspired by the viral ‘Style Not Size’ TikTok challenge that promotes embracing having different body shapes but same taste in fashion -the new campaign shoot sees models wearing the same outfits to prove that style has no barriers.

The latest campaign - which features Olivia Bowen alongside Love Islanders Harley Brash and Yewande Biala, and fashion influencer; Bella Michelle – continues to spread the uplifting and inspirational body positive message.

Hind Palmer, Marketing Director says ‘Loving you for you encourages customers to indulge in a little self love and feel at their most glamourous with their new season of Boux lingerie and nightwear. Your body deserves all the love

The new Christmas collection features lingerie and nightwear in  luxurious fabrics, delicate lace and embroideries in gorgeous jewelled tones, to make you feel sassy, confident and glamorous this festive season. 

Whatever your shape and style, celebrate every woman, every curve and join Boux Avenue in loving you for you.

Available in sizes 28-44, B-G cup, Boux Avenue’s new season lingerie collection is available to purchase now at Bouxavenue.com.