What makes a fashion brand sustainable?

How do you decide where to buy your clothes? In the past, your choice may have been guided by style, budget or location, but increasingly sustainability is influencing shoppers’ decisions.

Research released by Mintel reveals that 30% of consumers would choose a retailer based on...





Plus-size male model Ben Whit: "Ignore what social media says men should look like"

Authored by Marc Astley

Ben Whit never dreamed of becoming a model, but after doing a Groupon photoshoot for fun, someone at the shoot suggested he send the photos to a talent agency, and in 2016 he was signed by Bridge Models, becoming the UK’s first plus-size male model.

“Being in front of the camera was different, obviously, to the lifestyle I was living at the time – I was a landscape gardener,” says...

Meghan is officially the most Googled fashion influencer of 2019

Authored by Claire Roberts

Forget Zoella or Chiara Ferragni, when it comes to fashion influencers (the kind that have the power to deplete our bank balance straight after payday) the Duchess of Sussex is pretty much unrivalled.

The chic royal is such #stylegoals, that she’s topped the list of last year’s most searched-for fashion influencers, beating style Instagrammers with followers in the millions....

Why it’s actually acceptable to wear trainers to work

Authored by Claire Roberts

Nervous about wearing sneakers in the office? Prudence Wade doesn’t think you should be.

Long gone are the days when trainers were only for the gym. Now sneakers are everywhere, and the fashion crowd have swapped their stilettos for Nikes.

Trainers might have the high fashion seal of approval, but many people are still nervous about wearing comfy kicks to the office....

Not just for your nan: How roses became fashion's must-have pattern

Authored by Claire Roberts

The English Rose' evokes a picture of the quintessential country beauty; pretty, but not particularly exciting. However, designers have been working on revamping the rose's image, making it one of the edgiest florals out there right now.

One of the best things about the rose pattern is how versatile it is. Depending on your taste, it can be styled as strong and experimental, as well...

Why are retailers clamping down on returns and what does it mean for consumers?

Authored by Claire Roberts

A shoppers, we appreciate the convenience of sending something back if it isn't quite right. But with some people stretching the rules, retailers have been clamping down on their returns policies lately and becoming more strict about customer behaviour that isn't acceptable.

Some have been sending warning emails to customers about their behaviour, according to Barclaycard.


Six confidence-boosting lingerie tips for party season

Authored by Paula_D

When it comes to party season dressing, we get so preoccupied with finding the perfect dress, high heels or handbag that we often overlook one very important aspect: underwear.

The right bra can make all the difference to how your outfit looks – and how you feel.

Whether you're looking for invisible support or a bra that will enhance your silhouette, lingerie can boost your...

TV presenter Liz Bonnin on how shopping sustainably can help take care of the planet

Authored by Paula_D

So just how eco-friendly is the fashion industry?

There's no denying it has a problem with sustainability, and considering the popularity of fast fashion, it can be easy to feel, as a consumer, somewhat detached from the environmental issues. After all, you're just buying another t-shirt, right?

Science and natural history presenter for the BBC, Liz Bonnin, has teamed up...

These 5 countries were voted the best dressed in Europe – here's why

Authored by Paula_D

Home to three of the world's four fashion capitals and hundreds of designer label headquarters, it's clear Europe is steeped in style history and continues to dominate the retail landscape. But which country is the most fashionable of them all?

In a bid to find out, retail website Love the Sales carried out a survey asking Brits to rate their European neighbours' style credentials....

How to practise self love this party season

Authored by Paula_D

It's the season of indulgence, but also the season of social events, sparkly party dresses and festive hashtags as you pose for social media.

With all the glamour of the party season, many of us put pressure on ourselves to look our best.

But overspending or buying clothes that make you uncomfortable won't make you feel good inside.

Here's how to keep some...

You can now get matching party dresses for you and your dog

Authored by Paula_D

Hot on the heels of the celebrity trend for dressing to match your kids, one company has come up with a way for doting doggy mums to twin with their fur babies – and it's so adorable.

Pink Boutique has introduced a tiny party dress for miniature dogs, complete with sequins and a silky tiered skirt.

The Pink Boutique Puppy Love Rose Gold Sequin Multi Layer Dog Dress, £19, is...