Boux Avenue launches new sports collection

Boux Avenue launches its newest Boux Sport campaign to empower customers to believe in the power of themselves.  It’s a new year and anything is possible.  

2021 is time for women to take control of their own destiny, starting with their workout. No one gets to choose how you exercise or what you wear other than YOU! Whatever that may look like, Boux Avenue says you should believe in the power of you. The new collection encourages customers to feel confident, empowered and supported, all whilst wearing Boux Sport. 

With all products designed in London, the collection is launched supported by headline talents, Georgia Steel and Montana Brown, alongside influencers Paris Kinnear and Sophia Peschisolido. An unbreakable feminine force - all talents represent the confidence, power and positivity that Boux Avenue wants to empower customers with through the new collection. 

Chief Marketing Officer, Hind Palmer, comments: ‘2021 is the year we all have been waiting for, so just in time, the new season’s Boux Sport collection is here and truly has something for everyone. Whether you are up for a daily walk or a 30 minute Bikram yoga session, the new shapes and bold colours will support you all the way. Plus, made all in sweat wicking, breathable and stretchy fabric, this collection is ready for whatever 2021 may throw at you!’

The latest collection brings new shapes, new colourways and more choices than ever before. Blending a perfect fusion of technical elements and on-trend design; key details include bold ‘Boux Sport’ branding, double-strapping on the crop tops, alongside all new high-waisted, textured panelled cycling shorts and sweat wicking running jackets. In a move on from last season, the textured legging is back but in bold new colours including cobalt blue. Plus, new for this season is the two-tone marl range designed in a new super soft and stretchy texture. The greys and marls encompase the strong and structured base of the collection, whilst the illuminating bold colours represent the ability for strength, energy and power in 2021. 

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