Matilda and Wimpy Kids will top World Book Day costume charts

Matilda will be the most popular costume for World Book Day 2021, according to search trends.

Costumes for the character from the Roald Dahl favourite are the most searched for in the UK.

Miss Trunchball and Miss Honey from the book are also expected to be amongst the most popular.

The analysis, compiled by www.takepayments.com, reveals Diary of a Wimpy Kid follows Matilda in the list of costume inspiration parents are searching for the most.

Harry Potter and Alice in Wonderland are also top search terms, whilst David Walliams and Julia Donaldson are the most searched for authors. 

Futurist Tracey Follows predicts* that characters from the books of Jacqueline Wilson and Michael Morpurgo will also heavily feature this year.

World Book Day 2021 takes place on 4th March. With schools not expected to reopen until at least 8th March and lockdown restrictions still in place, this year organisers are encouraging families to dress up at home and get involved online.

There will be special free digital events including ‘Share a Story Live’ and author academy videos will be available online.

Books are once again being offered for just £1 through book tokens with more than 15 million tokens being made available to children across the country.

Bosses are also being encouraged to allow their staff to go home early so they can share stories with the children in their lives.