Top kidfluencers with YouTube channels

UK’s top earning young YouTube influencer makes more than £3.75 million a year

New research has revealed how much money the UK’s top young YouTube influencers are making, and the top five are each estimated to earn more than £1m per year. 

The study, by Buddle Nurseries, analysed ten of the UK’s most popular YouTuber influencers who are aged 17 or under, and estimated the amount of money they are making from their videos. 

The list is topped by 16 year old Thomas Simons, who has 7.84 million subscribers to his “TommyInnit” YouTube channel, which features his gaming exploits and is estimated to earn £313,000 each month, which works out as £3.76 million a year – similar to what an established Premier League star could expect to be paid. 

The UK’s second highest earning kids’ YouTube channel features sisters Ruby and Bonnie. Ruby, who is 15, and her six year old sister are estimated to earn £204,000 every month, adding up to £2.45 million over a year, the equivalent of what a partner at a top London hedge fund might earn. 

The top three is completed by Gaby (6) and Alex (7), the siblings whose channel has the most subscribers, 17 million. The analysis predicts they make around £161,000 each month through YouTube, which comes to £1.93 million annually – more than Gary Lineker’s £1.75 million pay packet from the BBC. 

In fourth place is 14-year-old Ethan, whose channel “EthanGamer” has 2.8 million subscribers and generates a monthly income of £114,000, or £1.37 million per year, which puts him in the top 0.1% of earners in the UK. 

Emily Cozmiuc is fifth on Buddle Nurseries’ list of the UK’s top kidfluencers. Aged just seven, her channel “MoreEmilyTube” has 5.18 million subscribers, and is estimated to make her £100,000 each month. She is the final person on the list to make a seven-figure income from YouTube. 

The average monthly income across the top ten is £99,126, which equates to annual earnings of more than £1.18 million. The ten are expected to earn a combined £11.8 million over a year in total. 

Between them, the UK’s top ten kidfluencers have a combined 57,824,000 YouTube subscribers, more than the entire population of England. In addition they have racked up a mind-boggling 19.18 billion video views. 


A spokesperson for Buddle Nurseries said: “It’s fascinating to see how lucrative a YouTube channel can be, when it’s seemingly so easy and simple to set up. But with more children than ever dreaming of becoming an influencer, it’s important to remember that very few can actually make a living out of it - and even fewer will become rich.” 

Tiana Wilson places sixth in the top ten, and although she has the second highest subscriber count, with 11.5 million, her estimated monthly income from YouTube is £46,000, adding up to £555,000 over a year. That is enough to put her comfortably in the top 1% of UK earners. 

Seventh out of the top 10 is Kyle Jackson, who goes by the YouTube handle Mongraal. He has more followers on Instagram, with 4.7 million, than subscribers to his channel, 4.22 million, but still pulls in around £25,000 per month from YouTube. His estimated £301,000 yearly income is similar to the salary the BBC pays presenter Nicky Campbell. 

In eighth place is the oldest kidfluencer on Buddle Nurseries’ list – Benjy Fish. The Fortnite gamer also has more Instagram followers (2.5 million) than YouTube subscribers (1.58 million), and is estimated to make around £17,000 each month from the video platform. That equates to £204,000 over a year – approximately £40,000 more than how much the Prime Minister is paid. 

Rosie McClelland in ninth place is the only young YouTuber on the list with fewer than one million subscribers, however the 14 year old still receives a monthly £4,500 via YouTube. Her estimated annual income of £54,000 is similar to what a senior police officer earns. 

In tenth position, Lorenzo Greer, also known as “TekkerzKid”, counts 1.64 million subscribers to his channel, and makes an estimated £3,400 every month. Although his annual income of £40,910 is the lowest on the list, it still puts him comfortably ahead of the UK’s average wage, which is just over £31,000. 

Buddle Nurseries focuses on the best way of developing the children in its care by promoting learning through a diverse range of fun activities. The Ofsted registered nurseries offer a rich and stimulating environment in which children are safe, happy and cared for. Parents can keep track of their child’s progression using the latest technology, from their mobile phone or computer. 

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