At the start of 2020, a YouGov survey showed 40% of Brits preferred streaming movies at home rather than going to the cinema. But one year on, most of us have totally exhausted our Netflix, Prime and Disney+ catalogues, with 2 in 3 people admitting that cinema is an experience that simply can’t be created at home.
Now, the authentic cinema experience has shot to the top of everyone’s post-lockdown to-do list, with 43% of people eager to get back to the magic of the big screen at places like Everyman or Empire. The demand is so high that online searches for ‘when can cinemas reopen’ have grown by 1,300% this year and there have been over 40,000 searches for "Cinema Near Me" this month alone.
Big Screen Movies (43%) tops the list of most anticipated experiences post-lockdown, followed by Brunch (42%) and Going Down the Pub (34%). However not all our experiences revolve around eating and drinking, as Getting Out and About with the Kids (34%) and visiting Museums and Exhibitions (30%) also feature in our top 5.
For the launch of their ALmost There campaign, Addison Lee have taken a deep dive into exactly what Londoners are looking forward to the most when lockdown ends, as well as the most popular activities to do in London after months of waiting.
Top 5 Experiences We’re Most Looking Forward to:
- Big Screen Movies (43%)
- Brunch (42%)
- Going Down the Pub (34%)
- Getting Out & About with the Kids (34%)
- Museums & Exhibitions (30%)
With all the excitement going on, it’s easy to forget there’s anxiety too. Londoners feel the most stressed about getting back on a busy Tube at rush hour (40%), shortly followed by a crowded pub (32%) and commuting costs (30%).
Things we’re least excited about:
- The Tube at rush hour (40%)
- Crowded pubs (32%)
- Commuting costs (30%)
- Queuing (30%)
- Dressing smartly (17%)
Gen Z Are Eager To Go Clubbing
Unsurprisingly, priorities between age groups can be wildly different. At 27%, Gen Z ranks clubbing high up on their list of things to do when lockdown ends, more than any other age group - Bring on June 21st!
Here’s what else scored the highest in each age group:
- Baby Boomers: Browsing independent stores, visiting markets, going to the theatre
- Gen X: Eating out, visiting friends, going to the pub
- Millennials: Going to the cinema, brunch, days out with the kids
- Gen Z: Going to the cinema, picnics, shopping
If you’re just as excited, start making plans to visit some of the best experiences and activities in London now. We’ll make sure you get there safely with Addison Lee.