Fruit of the Loom – A true commitment to sustainability

Simon Wells
Authored by Simon Wells
Posted: Tuesday, February 8, 2022 - 17:54

Fruit of the Loom is known around the world for its knitwear, lingerie, and casual wear. It is also one of the few representatives of quality apparel companies that have large sizes in their assortment.

The year 2021 marked significant dates and events for this company. It not only celebrated 170 years of successful creation of quality clothing but also made sure that it is designed and manufactured with sustainability in mind.

Back in 2020, it released a Fruitful Futures Sustainability Report, and at the end of 2021, the Fruit of the Loom company announced a science-based target approval. The company is making great progress in making its production more sustainable.

Actually, it was recognized by the Science Based Targets initiative for taking consistent steps towards the reduction of greenhouse gas emissions. SBTi helps companies create a well-defined plan for the reduction of their greenhouse gas emissions and set clear, achievable goals that are in line with current climate science.

At the end of 2021, Fruit of the Loom was one of the organizations that joined Better Cotton. Seeing how cotton is a major component in the clothing manufactured by the brand, it is commendable that this company takes active steps towards meeting its sustainability goals. Along with being a responsible company that takes care of our planet, Fruit of the Loom makes sure that every piece of clothing it creates is loved by everyone for natural materials, comfort, and affordable pricing.

It is not surprising that all the efforts are appreciated by the customers. Fruit of the Loom, an American brand based in Morocco, remains one of the most popular brands in the apparel category. When it comes to quality for the price consumers pay, this brand always takes the lead. Every year the manufacturer never ceases to amaze with its new products and last year was no exception.

It added many new colorful models and replaced the old ones, creating more stylish and fashionable products. Last year, for instance, the recognizable vintage brand logo of the Fruit of the Loom was even used as an inspiration for a new capsule collection this company announced to be launching in partnership with Zara. Zara chose to use its logo from the  80s and 90s and modernize it with bright colors. The new collection was targeted towards women with t-shirts, hoodies, and bottoms having the classical style this brand is known for.

The latest Iconic Collection by Fruit of the Loom has established itself as the best value for money premium cotton wear. This series is a favorite among fans of this company for consistently outstanding print results. Iconic Collection is premium 100% ring-spun cotton with a soft comb in a variety of styles for men, women, kids, and girls.

It included a modern Marl color palette perfect for retail, music, and other fashion sectors. All this, plus a tear-off label for easy rebranding, is offered at great affordable prices. Fruit of the Loom takes pride in the fact that this collection is made from responsibly grown and sourced cotton.

Each new piece the company manufactures does not leave indifferent not only the loyal fans of the brand but also those who are less familiar with it. If you would to test how well you know this company, it is time to take the new logo quiz. We are confident that Fruit of the Loom will continue its legacy in 2022 and beyond, taking care of our planet and its loyal consumers.

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