The Growing Trend of Healthy Beverages Across Europe
In recent years, with consumers increasingly becoming more health-conscious, beverage companies have been forced to pivot towards offering healthier alternatives. As a result, the beverage industry has seen a growing trend towards incorporating healthier ingredients, reducing sugar and artificial additives, and introducing new functional drinks. Let's explore the latest consumer trends on health in beverages.
#1 Just Add Water
"Just add water" beverages are a type of drink mix that requires the addition of water to be consumed. These drinks are typically in a powdered form and come in various flavours. As we talk about healthy beverages, the natural extract flavours are used, which are not only tasty but have a wide range of positive effects on your body.
The blend of tea and botanical powder dissolve in cold water, what makes these beverages particularly popular for outdoor activities, such as camping, hiking, and picnics, as they are lightweight and easy to transport.
What may your body gain? Rejuvenating blend green tea, apple and ginger flavour are just perfect for your immunity. Add a blend of baobab and acacia, and your natural prebiotics are ready.
Purple tea, together with blueberry, acerola cherry and acai flavour and hibiscus extract are antioxidants, saving your body from getting older.
Do you need to boost your digestion? Try black tea with prebiotic acacia, mint and raspberry flavour.
Do you lack energy? Black tea, guarana and ginseng, with tropical notes of mango and lemon flavour, will definitely provide a nice kick.
Just make sure you buy products from Europe extracts suppliers to get the highest quality of ingredients.
#2 Naturally Flavoured Water
Being aware of the importance of drinking over 2 litres of water a day, we all do our best to boost the taste of water. Not only the taste is important for us to feel the real pleasure of eating and drinking, as 80% of the taste is through the scent.
How about drinking sparkling tea with natural tea aroma? Choose only clean beverages with colourless, calorie and sugar free tea aromas. The aromas should definitely come from fresh leaf extracts. When water is derived from a clean forest stream, you get a perfect blend.
Our health is important, yet, don't forget about the environment. Use sustainable sources of tea to make sure you don't harm the nature with your craving for flavoured water.
#3 Functional beverages
Functional beverages are drinks that have additional ingredients that offer health benefits beyond their basic nutritional value. Functional beverages often contain vitamins, minerals, herbs, and other natural ingredients that promote specific health benefits.
Functional beverages, including teas, coffees, and juices, are designed to provide health benefits such as improved digestion, increased energy, and stress reduction. Definitely try these and enjoy clean and healthy beverages every day.
Kombucha, a fermented tea contains probiotics and antioxidants, which can improve gut health and boost the immune system.
Cold brew coffee is brewed slowly with cold water, which results in a smoother taste and lower acidity. It can provide a boost of energy without the jittery feeling that can come from regular coffee.
Herbal teas are designed to promote specific health benefits. For example, turmeric and ginger tea contains anti-inflammatory compounds that can reduce inflammation in the body.
Juices that are made from fruits and vegetables and are designed to provide a range of health benefits. For example, beetroot juice contains nitrates that can improve blood flow and lower blood pressure.
