3-month rule

More than 1 in 4 people still think that the 3-month rule is about right

People think spending 3 month's salary on an engagement ring is too much

The 3-month salary rule has been a long-standing tradition which originated in America in the 1930s. It actually started out as a marketing ploy by De Beers, to get more people to buy diamond rings as businesses struggled during the Great Depression. As part of their campaign, they suggested that 1 months salary was an appropriate amount to spend on an engagement ring. The campaign was a huge...