british tea

Brits move away from Traditional English Breakfast Tea

Over half of Brits move away from Traditional English Breakfast Tea

Despite the Nation’s long-standing love of English Breakfast tea, new research reveals that Brits are moving away from tradition with over half (55%) opting for a herbal like green tea or Rooibos, or other leaf-based teas like Earl Grey, as their preferred choice of blend.

The findings, based on 2086 consumers, come just three weeks before the King’s Coronation and marks a shift away...