Four in ten consumers are worried they will not be able to afford Christmas this year, with 83% saying the cost of living will impact festivities.
As much as a fifth will start their Christmas shopping earlier this year with three quarters of them doing so for financial reasons. Four in ten of these early shoppers say that things are cheaper if bought early.
Potentially signalling the end of the last minute Christmas shopper, households are being more savvy and more prepared than ever before this year with the UK remaining determined to indulge in the festive spirit early - and that still includes a trip to the high street to do Christmas shopping - according to a new survey.
The survey conducted by OnePoll on behalf of John Lewis has...
