Data sharing

Men’s data is seen to be worth more money than women’s at 18 million vs 17 million

How Much Your Personal Data Is Worth To Companies

In 2001 users generated around £1.45 worth of ad revenue, and now 20 years later, this has increased to £26 per user – a staggering 1,800% increase. Men’s data is seen to be worth more money than women’s at 18 million vs 17 million and if you’re between the ages of 18-24, companies are willing to pay 60% more for your data!

In 2018, 47% of people in the UK said they were concerned...