experiment

Measuring changes in brain activity could help researchers to predict consumer preferences

Can neuroscience tools predict our favourite wine?

Measuring changes in brain activity could help researchers to predict consumer preferences for a product, according to new research conducted by Letizia Alvino, Assistant Professor at Nyenrode Business University. Dr. Alvino says, “Our research aims to examine whether or not electroencephalography (EEG) offers a valuable contribution to the prediction of consumer behaviour and their...