Ice cream

Three ice cream  cones being held up near the beach

Iceflation hits UK seaside towns

Iceflation hits the seaside as families face £21 bill for four ice creams

With another heatwave potentially on the horizon, thousands of families will soon be heading to beaches, harbours and seaside promenades in search of sunshine, sea air and one of Britain's favourite summer traditions – an ice cream by the coast.

But new research suggests that this simple holiday treat...

Food psychologist believes your choice of ice cream flavour relates to your personality

What your favourite ice cream flavour says about your personality

You may have thought choosing chocolate over vanilla comes down to you taste buds, however, a leading food psychologist believes it may have more to do with your personality.

Flavour expert, Greg Tucker has partnered up with Wheyhey, the naturally sugar-free ice cream brand, to identify exactly what some ice cream flavours may suggest about an individual’s personality.

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