long-distance friendships

Lockdown is driving friends to find new ways to engage with each other

Suffering from friendship fade?

Don’t worry – it’s not ‘all in your head’. A new study* of 2,000 Brits by Interflora has revealed friendship fade can happen to the best of us if we don’t keep up to a regular routine with our closest pals.

The good news is that virtual relationships can absolutely stand the test of time, with Interflora’s research revealing we will only ‘unfriend' someone if they’ve not been in...