product ratings

rating has been made easier and affects ratings and their informativeness

Online five-star rating systems blur the lines between ‘good’ and ‘bad’ products

An easy-to-use online rating system, such as using a star rating without a written review, decreases the informativeness of the ratings and blurs the lines between ‘good’ and ‘bad’ products, finds new research from Frankfurt School of Finance and Management. Online platforms such as Amazon, Google, and Glassdoor, use rating systems to indicate product quality to customers. In 2020, Amazon...