research

Lady wearing face mask

Brits are one of the least likely to wear face masks in the world

Brits, Americans and other English speakers are some of the least likely to wear face masks and social distance to combat the spread of covid-19, according to new research from Durham University Business School. The only native speakers, researched by the academics, less likely to follow health precautions are German speakers.

The research was conducted by Sascha Kraus, Professor of...

Healthy woman on beach

UK health culture moves away from superficial "anti-ageing" aesthetics toward functional longevity

British attitudes toward ageing have reached a turning point as the nation moves from superficial "anti-ageing" aesthetics toward the pursuit of functional longevity.

According to a new study of over 2,000 UK adults by DoNotAge.org, a significant 65% of Brits now prioritise feeling young over looking young, signalling a cultural change toward "peak health span" in the era of...