The most successful contestants have books out and made TV appearances

The most successful bake-off contestants

Claire Roberts
Authored by Claire Roberts
Posted: Wednesday, December 30, 2020 - 10:32

A new report by the personal finance experts at reveals the most successful Great British Bake Off winners and runners up from the past 10 series. The report takes the top ranking GBBO contestants to date1 and scores them based on six factors to determine who is the most successful. Success Factors: 1. Number of published books (via Goodreads)

  1. Social media influence (via Instagram)
  2. TV appearances (via IMDB)
  3. TV career length (via IMDB)
  4. Number of searches and volume (via Google Trends, Ahrefs)
  5. Cookbook average ratings (via Goodreads) Using a weighted ranking system, the study then assigned a score to each baker in the index, revealing the most successful GBBO contestant to date.

    The Top 10 Most Successful UK Chefs Ranked

    1. Nadiya Hussain
    2. Candice Brown
    3. John Whaite
    4. Edd Kimber
    5. Kim-Joy Hewlett
    6. Ruby Tandoh
    7. Frances Quinn
    8. Nancy Birthwhistle
    9. James Morton
    10. David Atherton

    Sitting proudly at the top of the list is Nadiya Hussain who takes the number one spot as the most successful Bake-off winner in the Celebrity Chef Credit Report, scoring 91 out of 100.

    Nadia has written various newspaper columns, fronted the TV show ‘The Chronicles of Nadiya’, as well as appearing in over 115 TV shows.  She has released seven cookbooks to date of which one was a best-seller and has become a guest presenter on Loose Women. Her biggest accolade to date was being selected to bake Queen Elizabeth's birthday cake when the monarch turned 90 in April 2016. 

    In second place is cooking wiz and fashion icon, Candice Brown, scoring 76.5 out of 100 in the report.  She left her job as a PE teacher to pursue a career in baking and during her time on bake-off she was named star baker three times, more than any other contestant in the series.  Since being crowned the winner of series seven (and the last winner from the BBC version of the show) she has landed the role as a columnist for The Times and has released a cookbook featuring comfort food recipes.  In 2018 she took part in the reality TV show Dancing on Ice as well as appearing in over 58 TV shows since winning her series of Bake Off. However, it has been a difficult year for Candice, as she secretly split from her husband-of-two-years Liam Macaulay earlier in the year. 

    Commenting on the results of the Celebrity Chef Credit Report, Salman Haqqi, personal finance expert at explains how celebrity chefs are cooking up a storm outside of the kitchen: “Celebrity and wealth used to be the exclusive domain of actors, singers, and sports stars, but in recent years th ere is plenty of cash in cooking and baking because of the increased appetite for food shows.

    “As the world’s culinary experts consolidate their TV appearances, recipe books and expand their brands on social media, it’s fair to say that the top cooks are feasting on the money they are making from their fame. “Whether it’s their hypnotising cooking skills or their harsh but entertaining reviews, celebrity foodies are much more than just skilled in the kitchen”. 
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