Longevity

Woman on beach looking happy and free

Why “feeling young” is the new looking young: the rise of functional ageing

Anti-ageing culture is changing. For a long time, it was wrinkle-reducing creams that promised to turn back the clock, making us look younger. However, a new study found that Brits now prioritise feeling good over looks.

New research from DoNotAge.org reveals that 65% of Brits now prioritise feeling young over looking young, highlighting a cultural change in mindset. Instead of...

Healthy woman on beach

UK health culture moves away from superficial "anti-ageing" aesthetics toward functional longevity

British attitudes toward ageing have reached a turning point as the nation moves from superficial "anti-ageing" aesthetics toward the pursuit of functional longevity.

According to a new study of over 2,000 UK adults by DoNotAge.org, a significant 65% of Brits now prioritise feeling young over looking young, signalling a cultural change toward "peak health span" in the era of...