mispronounce

The most mispronounced wellness ingredients is Jojoba oil

The skincare ingredients leaving us tongue tied

Brits have become increasingly health conscious over the past few years with the health and beauty industry predicted to outperform all other sectors in 2022*1. However, as a nation, we haven’t quite mastered how to pronounce our favourite skincare ingredients yet leaving one in four Brits too embarrassed to ask an expert for more information and 47% mispronouncing ingredients.

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