Looking to invest in online marketing in 2021 but not quite sure where to start? Don’t worry, you’re certainly not alone. In 2020, a study by the Search Marketing Journal found that a staggering 41% of businesses did not feel confident in their digital marketing choices over the last twelve months. With the average business investing more than $2,600 per month in online marketing services, it is startling to consider that more than 4/10 of them did not feel confident in how that money was being spent.
The events of 2020 have dramatically changed the way that many businesses look at online marketing. For a medium that was once seen as a ‘nice to have, many companies now look at digital marketing as the lifeblood of their business and a channel that is responsible for driving awareness and business growth. With so many businesses looking to grow online in 2021, we have compiled a list of three important questions that businesses need to be asking their prospective online marketing provider in 2021.
Do They Have Experience with Your Industry?
Believe it or not, the above question should not be a make or break as to whether you should choose to work with a particular digital marketing agency. That being said, if the SEO company in Sydney or Online marketing company that you choose to work with has prior experience with your industry, it could be very beneficial when it comes time to put together a strategy. It’s important to remember that while industry experience may be good, it should always be previous. Do not work with a digital marketing provider that is currently working with one of your competitors. This creates an obvious conflict of interest and should be avoided at all costs.
Do They Have Success Stories You Can See?
Any reputable online marketing provider will have some case studies or success stories that they can show you before working together. If the agency has been around for more than a few years, they should be able to show you some case studies from your industry, or some industries that are very similar to yours. You can use these case studies to gauge the efficacy of their service.
Do They Have Industry Qualifications?
When it comes to qualifications in digital marketing, it can be a little hard to measure. Unlike medical or other service industries, digital marketing is widely unregulated. That being said, there are a number of qualifications such as Google Ads and HubSpot that are recognized throughout the industry.
If you are looking to invest thousands of dollars each month into digital services, you need to ensure that those dollars are going to a company that understands how to use them. Industry qualifications from Google such as the Google Partner Network mean that individuals can easily spot companies that have recognized qualifications in SEM.
Finding a company that truly understands the digital landscape can seem like you’re looking for a diamond in the rough. In 2021, there needs to be an emphasis on specialization when it comes to digital services. Companies that focus on a single facet of online marketing services deserve your time and consideration over large, multinational companies that work on a volume basis.