Soft2Bet Balances Business Growth with Giving Back

Success in the iGaming world usually comes with a single focus: grow fast, scale hard, repeat. But not every company follows the same playbook. Some take a longer view — one that includes people, purpose, and more than just profit. Soft2Bet is one of them. Known for its fast-growing platform and sharp tech, the company is also building something else behind the scenes: a culture that values giving back. While others double down on metrics, Soft2Bet is proving that you can lead with performance and principles — and do both without missing a beat.

A Tech-Driven Company with a Human Focus

Soft2Bet may be built on tech, but it’s powered by people. The platform is sleek, scalable, and smart — no question there. But behind every line of code is a team that genuinely cares about more than conversions. From product design to partner support, there’s a human touch that runs through the company’s DNA. This isn’t just about systems and servers. It’s about building something that works for everyone involved — players, partners, and communities alike. And when you look at their story, it’s clear: this is online gambling success with a conscience.

Growth by the Numbers

Soft2Bet doesn’t just talk about growth — it delivers it. Year after year, the numbers tell the story: more markets, more brands, more partners. But it’s not growth for growth’s sake. It’s measured, strategic, and built to last. The company knows how to scale without stretching too thin — a balance many chase but few master.

A few highlights worth noting:

• 20+ active brands live across key regulated markets, all powered by one flexible platform
• Officially approved to operate in key regulated markets like Sweden, Denmark, and Romania
• Consistent annual growth, supported by a tech platform built to scale
• Growing user base driven by tailored content and region-specific functionality
• Growing B2B partnerships through white-label and turnkey solutions

Philanthropy in Action

Soft2Bet’s success isn’t only measured in profits and player counts. Giving isn’t a PR move at Soft2Bet — it’s part of how the company operates. From education to environmental work, it puts real resources into causes that matter. These aren’t one-off gestures. They’re long-term commitments aimed at creating real impact where it counts.

Soft2Bet Foundation: Education, Environment & Wildlife

Soft2Bet established its own foundation with a wide mission: supporting children’s education, caring for animals, and protecting nature. Projects span from school programs to environmental clean-ups and animal rescues—tackling real needs with real impact 

Yael Foundation: Global Jewish Education

Founded in 2020 by Uri and Yael Poliavich, this initiative has funded over 100 educational projects—including kindergartens, Sunday schools, and special-ed programs—across 37 countries. To date, more than 13,500 children have benefited from its support. 

Soft2Bet Invest: Innovation with Impact

Soft2Bet launched a €50 M fund to back iGaming and casual gaming startups focusing on AI, UX, and high-margin solutions. It’s both a business and a social investment—targeted at supporting the next generation of tech innovators. 

Culture That Encourages Contribution

At Soft2Bet, giving back isn’t just a line in the brand handbook — it’s something people actually do. The culture doesn’t push charity from the top down. It bubbles up from teams across offices and time zones. Whether it's employees organizing local donation drives or volunteering their time, contribution is encouraged, not choreographed. And because the company hires people who care, those efforts grow naturally. It’s not performative. It’s personal. From leadership to interns, there’s a shared belief: success means more when it lifts others too.

It’s not a side project. It’s part of the strategy. And it’s one of the reasons Soft2Bet continues to grow — not just wider, but deeper. Because real success isn’t just about what you build. It’s about who benefits from it.