Put simply, link building refers to the process of getting other websites to link back to your business’ website. Link building is a process that all business owners and marketers should be interested in to increase the authority of their site and drive referral traffic. There are several reasons to build links. While Google’s algorithms are constantly evolving and becoming more complex, backlinks are still an important factor when it comes to how search engines determine which sites rank for certain keywords. Link building is an important SEO strategy since these links signal to Google and other search engines that your website is a quality resource. The more and better quality backlinks a site has, the higher the rankings it tends to earn. Some simple link building strategies to consider include:
Create and Promote Content
Content creation is still one of the most popular methods for link building offered by most SEO Agencies. There are many affordable agencies who provide link building services in the UK. By creating and publishing unique, compelling, valuable, and high-quality content, you will increase the chance that people will want to reference and link to your content and let other people know about it. Before you can expect anybody to find your content and link it, you first have to create that content and get it out there to the world. Spend some time figuring out what your audience might be interested in reading or watching to come up with content that is likely to attract an audience and encourage backlinks to your site.
Links From Partners and Friends
A simple way to build more links is to ask people that you know and work with to link to your site. However, bear in mind that who you ask is important – while anybody can link to your site, the more relevant, the better. Links from sites that are in the same industry or niche as your own website always have more value compared to links from random sites that are not related to what you do, so consider who you ask.
Mentions and Reviews
Influencers can be an ideal way to build more links. Putting your site, product or service in front of influencers in your industry, such as people with a large social media following or popular bloggers in your niche, can be a great way to naturally build more links. Trustworthy influencers who have made a name for themselves in your niche are a great way to get high-quality backlinks.
Getting featured in the news is a good way to build links as news sites tend to be viewed as high quality by Google and other search engines. You could do something for a local cause and have your site featured and linked to in a local news site, for example, or reach out to an industry-related news site to have a feature written about something that your business has recently achieved.
Link building is now one of the oldest SEO strategies that still works well and is essential for most businesses today.