How to create online surveys to get honest feedback (thanks to a survey software)
Companies that create online surveys can have very different goals. There are those who want to know if customers are satisfied with the quality of the products, while others just want to make sure that people are happy with their customer service. The reasons behind a survey may be different, but all companies have a purpose: to have the user's approval, to know if they are proceeding towards the right path and if there is something that can be improved. The questionnaire is used as a survey, by asking the right questions you can get reliable and useful answers to improve your business.
To reach good results, you need to propose the survey professionally, using a survey software that offers a high level of customization of the questions and graphics (read more to create your questionnaire quickly and easily). Thanks to the power of an online survey, difficult market research and continuous data analysis can be avoided, because professional software can analyze the answers automatically and create ready-to-use graphs in no time. This is a big step forward for companies, because they don't have to invest too much money and can speed up their work processes.
Ask the right questions
To get good answers, you need to ask the right questions. Once you've found the right tool for carrying out the surveys, brainstorm to design the questionnaire. The questions must be simple, direct, not too long, in order to keep the user's concentration high. Here are some tips:
- ask simple and short questions;
- alternate generic questions with specific questions;
- always address to users in an informal way;
- allow users to skip a question or answer "I don't know";
- use balanced evaluation scales;
- send a reminder to user;
- end the survey with a closed question;
- offer a gift at the end of the survey and thank users for participating.
Sending users an email reminder is very important, because some may forget to reply within the established time frame. Remember that a survey must always have a specific deadline. It is not easy to ask the right questions, to do so you need to know your audience well and do a lot of research. What does your target like? What keeps their attention threshold high? Why should they answer our survey? Before asking questions to users, ask these questions to yourself. It will help you not stray too far from your goal.
Why create an online survey with a survey software
Having the evaluation of a service or product you sell from a person who has already purchased it and who uses it on a daily basis can be very important for your business. No feedback is more important than that of your regular customers, because they will be honest with you and give you tips to improve. Through a survey you can do market analysis, know employee satisfaction, monitor operational effectiveness, know if customers are happy, and get to know your competitors better.
Surveys are cheap and time-saving
Not all companies have the resources to carry out continuous market research. Online surveys are valuable marketing tools that save time and money. We don't have to use sheets of paper, we don't have to print or pay the shipping costs to send the questionnaires, because they can be easily consulted online. Thanks to the web you can reach users all over the world without spending too much, the only fixed cost is that of the survey software, which allows you to create customized and aesthetically beautiful questionnaires.
Furthermore, there is no need for other software to extrapolate the data or for a dedicated team, because everything is done automatically. In a short time you will be able to consult all the information you have obtained from the surveys, without having to invest in resources and staff to take care of data collection. With a few clicks you can create a beautiful and working survey, saving the model on a database and then proposing it at another time.
Online surveys are fun and flexible
It is no longer time for telephone or paper surveys, now all people use the Internet for everything. Online surveys are more popular with users because they are fast, fun and don't put any pressure on them. People feel freer to answer what they want, without the feeling of discomfort during a face-to-face interview. In case a user does not want to answer a question, they can skip it and move on to the next one.
Through a dedicated survey software you can create, edit and format the surveys as you see fit. If you don't have a lot of imagination, you can use the existing templates and modify them, having the software suggest the questions. No programming skills are required to carry out these surveys, you are free to design what you want with the help of the platform. In addition, you can offer an anonymous mode, in this way you can attract many more participants who may not want to show their name.
