Parents plan to embrace traditional fun this summer

Tree Climbing and Daisy Chains - How Parents are Bringing Back Old Fashioned Fun

Claire Roberts
Authored by Claire Roberts
Posted: Wednesday, August 2, 2023 - 14:18

New research suggests as many as 82 percent of Brits have been thinking of savvier ways to keep their kids engaged this summer.

And it seems parents plan to embrace traditional fun, as 56 percent will be taking their little ones on picnics, while 44 percent plan to bake cupcakes, in a bid to keep costs down.

Bike rides (42 percent), movie marathons (34 percent), camping in the garden (27 percent) and paddling in streams (22 percent) also featured in the top 20 savvy ideas for keeping kids entertained.

Other free and fun activities, according to parents, include wild swimming (16 percent), making daisy chains (14 percent) and playing Pooh sticks (11 percent) also made the list.

Overall, 84 percent of the 1,000 parents polled by Boundless, said entertaining children is hugely stressful, with 71 percent saying the summer holidays are one of the most trying times of the year.

Among the list of treats cash-strapped Brits are planning to forgo this summer were eating in restaurants (56 percent), days out at theme parks (55 percent), trips to the cinema (48 percent) and visiting zoos or safari parks (47 percent).

Almost a third (30 percent) say they are apprehensive about the summer holidays with the financial cost the biggest worry (63 percent), while 36 percent said trying to juggle childcare and work was difficult.

Darren Milton from public sector and civil service membership club, Boundless, who commissioned the survey, said: “The research shows that British parents are having to scale back some of their summer holiday activities this year, embracing old fashioned past times such as berry picking and tree climbing.

“Parents working in, or retired from, public sector or civil service roles can access our membership benefits which include deals and discounts across the country to make the most of their free time, enjoy new experiences, entertain the whole family and save money along the way. For example, membership includes free access to Kids Pass, which offers great savings on a wide range of days out – from zoos and aquariums to all the major theme parks, with ‘kids eat free’ offers too.”

One in five (20 percent) say their kids always complain about being bored.

It takes the average parent just 13 days into the six-to-eight-week break for them to run out of ideas about how to keep their youngsters entertained.

On average kids will complain of being bored a staggering 21 times over the holidays.


  1. Going on picnics – 56 percent
  2. Playing board games - 45 percent
  3. Baking cupcakes - 44 percent
  4. Going on bike rides - 42 percent
  5. Gardening - 39 percent
  6. Making a book club - 36 percent
  7. Looking for shells on the beach - 35 percent
  8. Having a movie marathon - 34 percent
  9. Playing cards -31 percent
  10. Camping in the garden - 27 percent
  11. Making dens - 23 percent
  12. Paddling in streams - 22 percent
  13. Berry picking - 19 percent
  14. Climbing trees - 18 percent
  15. Five-a-side football in the park - 17 percent
  16. Swimming in lakes - 16 percent
  17. Making daisy chains - 14 percent
  18. Doing jigsaws - 14 percent
  19. Playing pooh sticks - 11 percent
  20. Making perfume out of petals - 8 percent
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