Using Social Media to Boost Attendance and Keep Guests Engaged

Social media is one of the most powerful ways to get your audience engaged and have a popular following. Building with influencers, keeping things up-to-date, and following trends are just a few ways that you can use social media to ramp up attendance at an event. Here are some great ways that you can leverage one of the most powerful tools of the millennium.

Keep Your Social Media Accounts Current

One of the biggest hurdles for any social media account is trying to stay current with what is going on and what fits your demographic, which we will touch on in a second. One of the ways that you can stay current is make sure that you are aware of the news, aware of what your demographic is interested in, and always be ready to pivot should those interests change.

Stick to the Trends of Your Demographic

This is a deep secret to the world of social media. If your demographic is an older generation, the twists and twirls of the modern generation are not going to satisfy the social media needs of the older demographic. The same is for the reverse. This is where you really have to use your demographic information to see what kinds of trends are going to draw the most attention to your event. Demographics is the game to bring in the attention!

Make it Easy to Check-In

While social media is a great way to see who has been at your event, you also want something that is designed with the same ease as social media in order to track who is coming into your event and who is attending virtually. A great way to do this is to use businesses like zkipster to measure the success of your event. With their sleek design and easy check-in system, you can utilize social media to promote an easy check-in system that other event planners will 100% envy.

Have a Social Media Wall or Screen

Something that some event planners are starting to utilize is a wall of LED screens or even a projector type system to bring social media to the heart of the event. How? Have a social media master compile the posts and videos that are going on to show what everyone is doing at your event. Who knows, if you have a series going, this may lead to additional leads and attendance!

Provide Picture Perfect Backgrounds

What is social media but a way to communicate and show off something gorgeous that you have found? Picture-perfect moments are one of the best ways to get your tags out there with the attendees. Have premade posters that can be held with your tags, or even have different things for people to dress up in. Make it fun and make it fit your theme.

Have Clear Marketing Tags

Something that people can often miss is the creation and use of effective social media tags for your events. For example, if you have an event that is a series, keeping the same marketing for each event will build up your attendance and your following. However, if you change up your marketing constantly, you will find yourself lost in the mist of the ether trying to desperately dig your way out.

Don’t Miss the Conversation

One of the biggest misses that you will find is a loss of communication. Social media isn’t just for drawing in crowds; it’s for building a community, engagement, and drawing people together underneath a single umbrella. From engaging with influencers to speaking with the common man, it is important to take your time to respond to questions, take the time to comment on the excitement of others, and encourage engagement at every moment. Without that engagement, you stand to risk a large part of your attendees because they lose interest without the engagement with your page.

Have Fun!

Another thing that event planners often forget about is the fun of what they are doing. Yes, there are the stressors, don’t misunderstand! But all of these pressures make for the perfect event when you plan, have a run of show, and also have a social media schedule that is easy to handle. Don’t forget to use resources to help you keep posting and spend at least an hour a day responding to the people who are engaging with your content. Using all of these strategies will get your attendance up and keep you building successful events one after another. Keep up the good work!