restaurants

Customers are likely to spend more with physical interaction

Touching a customer’s arm seems awkward - but they spend more if you do!

Salespeople think physical interaction with a customer will be awkward, but the customer does not think the same and will actually spend more, finds research from BI Norwegian Business School .

Professor Anders Gustafsson and colleagues conducted a series of studies examining the effects of asking individuals to initiate touch in a service encounter. The first two studies asked...

Lady eating at restaurant

Pre-paid meals and ‘hairdresser style’ rebooking could be the answer for pubs and restaurants

Pubs and restaurants may have to ask customers to prepay for their meals if they are going to survive under social distancing measures, argues Phil Mills, head of food and drink at financial experts Old Mill.

Mills, who works with businesses across the food and drink sector, says he thinks things will have to change quite significantly if restaurants, pubs and cafes and their...